Meet our executive team

Our management team is committed to providing the best for our customers and stakeholders.

Koh Wei Lee, Chief Executive Officer

Wei Lee is the Chief Executive Officer of Aviva Financial Advisers, and brings with him more than 20 years of experience in the Life and General Insurance industry.

He has held a number of senior management positions in insurance companies in Singapore, Hong Kong and Malaysia. Wei Lee has also managed both local and regional insurance operations across Asia, gaining a vast and comprehensive experience in Distribution Management, Marketing and Product Management.

He holds an MBA from the University of Adelaide (Australia) and had taken the Marketing Management Program in Wharton School (University of Pennsylvania). 

Patrick Goh, Head of Operations, Finance & Client Assurance

Patrick Goh is the Head of Operations, Finance & Client Assurance for Aviva Financial Advisers and is responsible for directing the organisation's fiscal & operation functions.

He has close to 20 years of experience in finance and corporate governance in the insurance industry.

Prior to his current role, he was the Executive Director and Chief Financial Officer of another insurer.

Patrick graduated from The Association of Chartered Certified Accountants in the United Kingdom. He is also a Chartered Accountant with the Institute of Singapore Chartered Accountants.

Lim Leong Kun, Business Development, Head

Leong Kun leads the Business Development team in AFA and is responsible for driving the organisation’s sales and recruitment performance.

With over a decade of experience in distribution management across wealth management and insurance companies, he holds a successful track record in leading financial advisers towards sustainable productivity and holistic growth.

He also spearheaded the industry’s first fully digital and automated lead generation initiative, allowing consumers to connect to a financial adviser with just a click of a button.

Having spent half of his career years developing new ways to grow the financial advisory business in digitally-enabled financial institutions, he is skilled in taking a customer-first approach. He believes that high-tech and high-touch can co-exist in a distribution environment by leveraging on technological advances to make smarter connections with customers.

John Chee, Training & Competency, Head

John Chee is the Head of Training & Competency at Aviva Financial Advisers. He has more than 20 years of experience working in sales management and training within the financial services sector. Aside from building training frameworks for different leadership levels, he has spearheaded initiatives to identify new leaders, boost staff retention and improve business performance levels.

Prior to his current role, John was the group training head at a leading bank in Singapore, where he spent more than a decade working with frontline leaders right up to the regional head of sales level.

His efforts in training and development and integrating technology into the learning culture have led to recognition at the industry level.

Anne-Marie Lee, Head of Risk & Compliance

Anne-Marie leads the Risk Management and Compliance function in Aviva Financial Advisers where she is responsible for ensuring regulatory compliance and managing risk. Prior to this role, she was responsible for providing support to advisers and leaders in the areas of product knowledge, solutions packaging and investment advice.

A seasoned sales professional, she has spent more than 20 years honing her knowledge in regulatory requirements while advising individuals on their financial planning and wealth management needs.

She is a Life and Honour Roll member of the Million Dollar Round Table (MDRT), through which she gives back to the industry as a volunteer, mentor and speaker. Anne-Marie is also a qualified Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU).