Our advisory groups

We offer solutions tailored to our customers’ ever-evolving needs, empowering them to navigate life with greater confidence. And to ensure only the best service for our customers, all our Wealth Managers are handpicked by experienced advisory group leaders for their skills and desire to help others.

Novus Group

Advisory Group Leaders: Ouyang Jianming, Pang Zen Cheang, Jerry Lim

"At Novus, we advocate an Open-Door Policy where our Wealth Managers share their knowledge and experience freely. Driven by this open culture and a spirit of paying it forward, our team members celebrate their successes and embrace lessons together.

Our two-fold mission: to groom tomorrow’s leading Wealth Managers by building on their strengths, skills and knowledge, and to deliver fulfilling client experiences anchored on our holistic, one-stop-shop approach to wealth management." 

One Group

Advisory Group Leaders: Darric Seow, Woo Ern Ern, Carey Ang, Janin Lau, Goh Chen Peng, Smith Foo

"One Group comprises of first-grade Wealth Managers with a singular focus on delivering tailored and quality financial advice so customers can look forward to a more comfortable future.

Our innovative spirit drives us to continuously engage with our customers in new ways, so we’re always with them at every life stage. And our pursuit for progress motivates us to constantly sharpen our skills so we can serve our customers with distinction."

Private Clients Planner

Advisory Group Leader: Darren Tan 

"With Private Clients Planner (PCP), you get a progressive team of professionals, motivated by the vision of building a significant long-term relationship with each client.

The team at PCP believes in treating others like you’d treat themselves– with utmost respect, trust and care. This philosophy has been a guiding force in our search for like-minded wealth management professionals and is what drives us to deliver sustainable solutions that puts our clients at the centre of what we do."

Straits Wealth

Advisory Group Leader: Lim Lifen

"At Straits Wealth, every client is valued and empowered with bespoke financial planning strategies to fuel their desired lifestyle and future aspirations.

We believe in growing personally and professionally, and we don’t stop investing in it. That’s why we don’t stop at simply inspiring our Wealth Managers to push boundaries; we continuously sharpen their leadership skills to nurture a pool of outstanding Wealth Managers who’ll be there for their customers, for life."

Top Alliance

Advisory Group Leaders: Vinson Goh, Lew Shing Choon, Yap Zhan Yang (not photographed)

"At Top Alliance, we believe that people are the heart of the group.

From humble beginnings, our agency has flourished into the team it is today within a few years. This tremendous feat can be attributed to our unwavering focus on nurturing our advisers’ capabilities and strengths, so they can provide first-class advice that helps customers attain financial freedom.

Our “people-first” strategy is our advisers’ assurance that they’ll always have a leader or peer to see them through any bumps in their journey. And as we continue to put ourselves right behind our people, our greatest satisfaction is seeing them achieve things they never thought possible."

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